North Carolina Electric Cooperatives
Helping millions of cooperative members make smarter energy decisions through thoughtful digital experiences.
North Carolina's Electric Cooperatives serve communities across the state with more than just reliable power—they provide trusted guidance on energy efficiency, safety, and sustainability. The challenge was transforming educational campaigns into engaging digital experiences that informed members, encouraged action, and strengthened trust.
As part of the creative team, I designed campaign landing pages, responsive email experiences, motion graphics, and digital assets that supported statewide initiatives across all 26 electric cooperatives. Every touchpoint was crafted to simplify complex energy topics while maintaining accessibility, consistency, and a member-first experience
Beyond web design, I created animated social media reels, promotional videos, display creatives, and campaign visuals that helped bring energy-saving programs to life across digital channels. Working closely with strategists and marketers, the focus was on creating experiences that were informative, engaging, and measurable.
Services Provided
UI/UX Design
Landing Page Design
Email Design
Motion Graphics
Social Media Creative
Reels & Video Design
Digital Campaign Assets